At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.

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PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...

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It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!

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We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...

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Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible. 

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Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road. 

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Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child and also reveals the modern-day, botanical beauty rituals that ground her during these uncertain, pandemic times. She also shares with us her newest project which aims to help women face the world as the very best version of themselves!

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At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.

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All of PURA's imaginative potions weave a story, and PURA's newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between  between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.

A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.

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With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on the market and tantalize us with a renewed opportunity to help shed any residual winter dullness. Crafted with rose quartz, which symbolizes self-love and helps to stimulate blood circulation, PURA’s Gemstone Roller is both a beautiful and multi-functional modern day beauty tool. Featuring four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving, PURA’s Gemstone Roller is designed for the ultimate at-home spa treatment.

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When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She started selling handmade face masks out of her home and eventually created a company called Brick House Goods. She recently designed an exclusive face mask in collaboration with PURA Botanicals.

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With three distinct Overnight Masks in PURA’s core skincare collection, we tend to get many questions about these best-selling potions. After all, who wouldn’t love a skincare product that goes to work the second you get off your feet? Keep reading to learn more about our Signature Overnight Mask Collection and which mask would be best for your unique skin and lifestyle.

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The pinnacle celebration of love and romance is once upon us once again as Valentine’s Day is just around the corner. This year especially, we encourage you to use this day as a reminder to love yourself, especially given the uncertainty that swirls around us all. When we are fully present in the daily rhythms of life, we are able to tap back into the softness of the world and reconnect with our inner selves more clearly.

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2020 is drawing to a close. While we are usually consumed by parties and visiting during the holiday season, we are once again staying at home and distancing from others. As social creatures, this is not an easy feat for many of us especially after a long year of upheaval and unknowns. Whether you are with friends and family this season or separated from loved ones by miles of land or ocean, we encourage you to recharge and refresh yourself from the comfort of your own home this year - to unplug from a reeling world, ground yourself in the present moment and be mindful of a future still ripe with possibility. Creating a spa-like environment at home can be as simple as lighting a candle and turning on some relaxing music or as luxurious as creating your own personal wellness retreat. We hope our 'at-home' spa suggestions will help you feel truly relaxed, centered, and naturally beautiful. Ideal for another season of being indoors, PURA's spa-like selection is also perfect for gifting this year!

Comforting Bath 

Perhaps the most common of at-home spa rituals, bathing has so many de-stressing and restorative benefits. Turn off your phone, turn on some tunes, light your favourite candle and slip into a warm bath full of Whimsical Bubbles. This calming formula of geranium, lavender, vanilla, sweet orange, calendula and hydrating organic olive oil soothes and moisturizes the skin. The uplifting aromatherapy benefits, and high-nutritive ingredients in this formula, are essential in the daily bath-time ritual.  

SPA At Home:

Our Cocoa and Rose Body Oil can also be used in the tub by adding a few drops to a drawn bath. For deep mind, body and spirit gratification, blend two tablespoons of body oil with one cup of whole milk and one tablespoon of raw honey. Add to a hot bath for a sumptuous botanical soaking experience.

Botanical Masks

At PURA, we have an array of masks for different skin types and seasons. Several of our Signature Masks are available in mini format for you to try or to use together on different zones of the face, depending on your skin concerns. Our founder, Lane, calls our Overnight Watermelon Mask, “the gateway to PURA”. Featured in multiple magazines (including The Globe & Mail and Hello! Canada), this soft pink concoction is usually the potion that many clients hear about and try first.

SPA At Home:

Share in the joys of gathering remotely by sending or delivering a mini mask to your girlfriends for a Zoom spa date online. Apply your mask, pour a glass of wine and enjoy some girl time that is uplifting to the soul and beautifying for the skin. 

Apply a Signature Mask before taking a yoga class. Support a local yoga studio by taking a class online and refresh your body, mind and spirit through meditative movement.  

Hand Massage

After so much hand washing and sanitizing this year, we all have drier and more sensitive hands. Treat yourself to a hand massage as a quick self-care ritual before you go to bed at night. Spend extra time massaging fortifying lotions or oils into your cuticles to avoid pesky hangnails. 

Our Winter's Eve Handcream is the perfect solution to dry hands: non-greasy, naturally aromatic, and highly absorbable. This nutrient-rich hand cream is handcrafted with the finest pure essential oils, soothing Vitamin E, nourishing coconut oil, and luxurious and rare cocoa absolute from France. A blend of exquisite plant-powered ingredients that evoke the warm, bright and enchanting fireside memories of winter. Honey-faceted blood orange, smoky cedarwood, elegant bergamot, and a touch of cinnamon bark, comfort and energize the senses.  

SPA At Home:  

For an extra luxurious treat, create a moisturizing cocktail for your hands by mixing a few drops of our Dreamsicle Hand Oil with our Winter's Eve Hand Cream. Delight your hands and your senses with this blend of exquisite plant-powered ingredients!

 

Beauty Ritual Tools

PURA's line of Beauty Ritual Tools is steadily growing! With extra time spent indoors, now is the perfect chance to try these new tools in the comfort of your own home. Our Beauty Ritual Tools now include our Gemstone Face Roller with Four Interchangeable Heads, Signature Masque Bowl, Mini Golden Spoon, and Rose Quartz Mask Brush. All of our Beauty Ritual Tools have been custom designed to complement our collection of non-toxic, cruelty-free, and eco-friendly skincare and wellness potions that center around the ancient art of the beauty ritual. Use these tools at home to replicate experiences at the spa. 

SPA At Home:

Our Rose Quartz Face Roller has four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving. Gently glide the Gemstone Roller over cleansed skin 1-3 times per day for 5-10 minutes. The roller is moved just by the weight of it pressing against the skin. No additional pressure is required. Can be used before application of make-up, or just before applying serums and face oils, to encourage deeper penetration and efficacy of your PURA skincare potions. For more uses, please see our website. 

Our ethically-crafted Signature Masque Bowl features a sleek sake cup shape, and has an eco-luxe bamboo lid to elevate your PURA masking ritual. This masque bowl provides you with a sustainable vessel to mix and blend your favourite PURA potions for the ultimate application. 

Blending Wisdom:

- Mix the Exotic Pink Coffee Dust with equal parts of fresh water to create an exfoliation paste. It can also be mixed with our Countess Cleansing Nectar for a creamier, more hydrating application. 

-Mix your choice of one of our Overnight Masks with either 3-5 drops of the Radiant Face Drops or the Ambrosia Beautifying Serum. *Use the Rose Quartz Mask Brush for supreme, hygienic application. 

A Note from PURA's Founder

Season’s Greetings,

Wishing you a healthy, safe and happy Holiday Season from our entire team at PURA.

A heartfelt thank you for your incredible support this year and during the holidays, whether it came from placing an order, visiting our flagship boutique, sharing with someone about your favorite potion, a sincere review, or a thoughtful post on social media. Our clients are truly our best ambassadors and make what we do so enjoyable and rewarding.

We are truly honored to be a part of your self-care rituals, which were more important than ever in 2020.

Best wishes for a happy, healthy New Year. In pure we trust.

With Love,

Lane & the PURA Family