At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.
PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...
It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!
At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.