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Pura Botanicals' Green Beauty Blog

PURA's Top Three Summer Skincare Tips

Written By Lane Edwards - July 05 2023

PURA's Top Three Summer Skincare Tips

The sunny days of summer are here and chances are, we will all be basking in its warm rays - at home or on vacation. Being diligent in applying an SPF is one of the most important steps you can take in protecting and preserving a youthful complexion, but there are other post sun rituals that will also keep you safely glowing all summer long! Keep reading as we unpack our top three summer skincare tips.

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

Written By Lane Edwards - June 08 2023

Empress Eye Cream

Our latest skincare potion - The Empress Eye Cream - has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress is here to give your delicate eye area the ‘royal treatment’. Ideal for all skin types, this eye cream is the daily skincare step you didn’t know you were missing.

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Written By Lane Edwards - March 02 2023

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an upcycling genius and her YouTube channel has garnered a following of over 1.4 million subscribers. Down to earth and instantly relatable, Wendy’s creativity will capture your imagination and we were fortunate enough to chat about her creative journey, the importance of self-care (especially since having a baby mid-pandemic), and where she finds inspiration.

Your Guide To Moisturizers & Oils For Ultimate Hydration

Written By Lane Edwards - January 13 2023

Your Guide To Moisturizers & Oils For Ultimate Hydration

During the cold winter months, our thirsty skin often craves extra nourishment and moisturization. With so many products that promise hydrated and glowing skin, it can feel overwhelming. Oftentimes, it’s difficult to know which type of products will offer both relief and results. At PURA, we regularly hear these types of questions: Do I use a cream or an oil or both? Can I mix the two or do I layer these products? What do you suggest for my skin type?. Keep reading to learn more about the benefits of moisturizers vs. oils and why we suggest a combination of both to keep your skin healthy and hydrated especially during the driest seasons of the year.

2022 - A Year In Review

Written By Lane Edwards - December 28 2022

2022 - A Year In Review

2022 - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more award winning, results driven skincare, hosting dynamic in-store events, and taking PURA on the road in 2023. Cheers to luminous skin, uplifted spirits, and new adventures ahead.

Favourite Female Founded Finds - Holiday 2022 Edition

Written By Lane Edwards - November 30 2022

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.

PURA's Enchanted Holiday Gift Guide 2022

Written By Lane Edwards - November 16 2022

PURA's Enchanted Holiday Gift Guide 2022

It's the most magical time of year and at PURA, we have an enchanted, self-care gift for everyone on your list! This will be an extra special year shared with loved ones, at last. Gifting PURA's clean skincare potions that will nourish and pamper those you love most brings us endless joy. Thank you for sharing these special potions with your friends and family this season and keep reading for gifting inspiration...

PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

Written By Lane Edwards - October 26 2022

PURA's October 2022 Muse - Mamas for Mamas Marcie Peterson

At PURA, we were first drawn to Mamas for Mamas through our involvement in last summer’s Jilly Box. As mother’s ourselves, we were immediately inspired by their mission - to create a community without barriers to raising happy, healthy children. Founded in Kelowna, it is only recently that an Edmonton chapter was formed. Once we met Marcie from Mamas For Mamas Edmonton, we knew that we had to introduce her to YOU - our PURA community. May you be inspired and moved by Marcie’s enthusiasm, dedication, and how she was able to channel a time of personal grief into a legacy of beauty and significance with Mamas for Mamas.

Dry Brushing 101 - Your Guide To ALL The Benefits

Written By Lane Edwards - September 15 2022

Dry Brushing 101 - Your Guide To ALL The Benefits

If you haven’t heard of dry brushing, it’s exactly as it sounds - stroking your skin with a dry, soft bristled brush specifically designed for this practice that dates back to ancient times. While there is some technique involved, it is a relatively simple step in your morning and/or evening routine that offers several health and wellness benefits. Followed by a refreshing shower and a luxurious PURA body moisturizer, dry brushing may turn out to be your favourite ritual to get you out of bed in the morning (besides coffee, of course!).

Dopamine Skincare - PURA's Potions To Make You Look And Feel Good

Written By Lane Edwards - August 11 2022

Dopamine Skin Care With PURA Botanicals

Skincare that can make you look AND feel good? Yes, please! Did you know that PURA’s skincare collection is not only specially formulated with plant-powered skin benefits, but also brimming with textures, colors, and all-natural aromas that boost your mood, lift your spirits and calm your mind? Keep reading to learn more about how your AM & PM rituals can give you a dopamine boost which is not only beneficial to promoting radiant, healthy skin, but also to feeling truly relaxed, centered, and naturally beautiful.

PURA's Top 3 After Sun-care Essentials

Written By Lane Edwards - July 14 2022

PURA's Top 3 After Sun-care Essentials

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt water pools, and sand at the beach, which can easily lead to dry, flaky, and dehydrated skin. Keep reading to learn more about our favourite rituals and potions to keep your skin hydrated and glowing all summer long!

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Written By Lane Edwards - June 02 2022

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well as a resource for learning more about natural and functional medicine. For Meghan, the road to NaturoDetox was one of necessity - finding no answers from the medical community after experiencing chronic health symptoms, she delved into Naturopathic Medicine - and now she desires to share healing resources with others. She is a mother to her two sweet children and supported by her husband Adam - the bones behind her every endeavour. Meghan is a healer, a lover of nature and animals and a self-described sensitive spirit that can find the world, at times, rather heavy. Keep reading to learn more about Meghan’s personal health journey, inspirational discoveries, and to learn her top tips for your healthiest summer yet!

A Guide To Creating Your Signature Scent At PURA

Written By Lane Edwards - May 10 2022

A Guide To Creating Your Signature Scent At PURA

Have you ever fancied yourself a perfumer? Or are there particular scents that inspire memories of a beloved friend or relative, an exotic vacation, or a special season in your garden? At PURA, we can make your scent dreams come true with our custom, bespoke perfuming services where you can work together with PURA’s in-house perfumer to create your distinct, yet invisible fragrance legacy. We offer two types of these one-on-one perfuming sessions - a mini and a full size - each of which is an experience to remember and treasure. Keep reading to learn more about these unique services and how you can create a one-of-a-kind fragrance that speaks to your heart, mind, and soul.

The Bright Side Of Growing Older With Author Ellen Heuven

Written By Lane Edwards - March 31 2022

Psychology of Positive Aging

We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s research is of keen interest to us as a skincare company that is founded on the values of protecting women’s health, elevating a woman’s appreciation for her natural, individual beauty, and honouring her body, mind, soul throughout the various stages of her life. Keep reading to learn more about how, “you can grow, be beautiful and achieve goals, not so much DESPITE but WITH or THANKS to aging.”

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

Written By Lane Edwards - March 17 2022

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is also our Production Lead in our lab. As such, Kate crafts each and every potion we make and is an integral part of our PURA team. Keep reading for a 'behind the scenes' glimpse into PURA's lab and meet Kate - the heart and soul that crafts our nourishing potions.

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