"Pura Botanicals, where you can customize your own eco-friendly perfume."


"it’s especially refreshing to find a company devoted to letting your natural beauty shine through. Meet Pura Botanicals, a company that does all of this and more!"



Lane Edwards, founder of PURA BOTANICALS, has opened a picturesque 1,200-square-foot space for her all-natural eco beauty line."

"Beauty is about confidence and to feel confident, you have to feel great about your skin."

"We sit down with clients one-on-one, and we essentially build them a custom fragrance from scratch."

"To Lane Edwards, the most important part of a women’s day is the ritual that allows her to pause and restore her natural beauty."

"Art, intuition, enchantment, and a trained nose allows a good perfumer to create a scent that is not yet found in nature, but something new that captures the evanescence of nature."

"With its mouth-watering scent and oh-so-pretty hue, lathering on this creamy mask feels like a treat — a vegan, gluten free one."

“I’ve always been more interested in how to take care of ourselves in a really holistic way, and how to be preventative, making sure we live to a ripe old age and do it gracefully”.




May 2017 HELLO MAGAZINE - Forces Of Nature

April 2017 THE KIT - Natural Fit - Two Edmonton Labels Join Forces To Create A First-Of-Its-Kind Canadian Scent

April 2017 CTV NEWS VANCOUVER - Green And Organic Beauty

April 2017 WELL + GOOD - The One Thing You Can Do To Get Super-Glowy Skin While You Sleep

March 2017 KASTLES - Current Skincare Favourites

March 2017 KIMMYP - Pura Botanicals Review

February 2017 MARIE A LA MODE - My Favorite Face Masks

February 2017 FIX YOUR SKIN - Experts Roundup On Best Skin Care Tips 2017

February 2017 CHRISTINE CHANNER - Made For Me - My Bespoke Experience With Pura Botanicals

February 2017 ANCHORS & PROTEAS - Empress Of The Garden: 7 Sweet Rose Treats

February 2017 TORONTO STAR - 4 Things To Bring Home From Alberta

January 2017 INDIE BEAUTY EXPO - Pura Botanicals Booth Feature

January 2017 ALBERTA PRIMETIME - The Mad Scientist Behind Skin Cream And More

December 2016 ECO CULT - Green Beauty Review

December 2016 CBC NEWS - Meet An Edmonton Perfume Maker

November 2016 GLOBAL NEWS - Caring For Your Skin In The Winter

November 2016 AVENUE MAGAZINE - The Art Of Personalized Perfume

November 2016 WHERE MAGAZINE - Gifts Made For Wish Lists

November 2016 MISS BISH - Going Back To Nature

October 2016 SPARKLES, LACE & SEQUINS - Pura Botanicals Skincare

September 2016 CBC EDMONTON - Pure For Baby

September 2016 EDMONTON JOURNAL - Edmonton's Pura Botanicals Puts The Focus On Natural Beauty

August 2016 HER SUCCESS - Real Talk with Lane Edwards: Inspiration, Business, and Beauty

August 2016 MY CLOSET JOURNEY - Pura Botanicals Q & A

July 2016 OVER MY STYLED BODY - Local YEG Shops To Check Out This Summer

July 2016 NUVO MAGAZINE - Pura Botanicals, Lane Edwards Edmonton Apothecary

July 2016 BOT COMMUNICATIONS - 10 Favourite Small Businesses For Canada Day

July 2016 TINY DEVOTIONS - Packing For A Yoga Retreat

June 2016 STYLE AT HOME - Pura Botanicals

June 2016 NUVO MAGAZINE - 6 Face Masks

May 2016 LA LUNA SOCIAL - On Grace, Rituals & Sacred Skincare With Lane Edwards

May 2016 BRIANA LUTZ - In Pura I Trust

May 2016 LIFE BY LEESE - Natural Beauty: The Lolita Drops & My Love For Vitamin C

April 2016 DOTE MAGAZINE - Passion Vs. Paycheque

April 2016 VANCOUVER SUN - Fab Five: Beauty Sleep

April 2016 CANDACE WOLFE DESIGN - At Home With Lane Edwards

April 2016 PAULA KAHN BEAUTY - Pura Botanicals Review

April 2016 FRESH FM RADIO - Dani & Jay Make Their Own Perfume

April 2016 GLOBAL - Mother's Day Ideas With Cory Christopher 

April 2016 CATHERINE REYNOLDS - Who Do You Think You Are?

April 2016 THE PRETTY SECRETS - Beauty: Pura Botanicals

April 2016 MAYBE DALEY - Pura Botanicals

March 2016 INSPIRED BY LYNNE - Inspired By Made Social Co: A Modern Craft Community

March 2016 DUTCHIE LOVE - Made Social Co: A Modern Craft Workshop

March 2016 BB COLLECTIVE - BB Spotlight: Pura Botanicals

March 2016 EDMONTON WOMAN MAGAZINE - The Scent Of A Woman

March 2016 DALLAS CUROW - Portrait: Pura Botanicals

March 2016 YUPPIE LOVE - How To Plan A Girls Trip To Edmonton

March 2016 THE PRETTY SECRETS - Inside Pura Botanicals

March 2016 LINDA HOANG - Shop Local

February 2016 WHERE - Meet The Founder Of Pura Botanicals In Edmonton

February 2016 DUCHIE LOVE - My New Green Beauty Routine

February 2016 WITH JUSTINE - All My Love For Pura Botanicals

February 2016 ANCHORS & PROTEAS - For All The Valentine's Day Lovers

January 2016 GLITTER GUIDE - An Interview With Pura Botanicals Founder, Lane Edwards

January 2016 VITAMIN DAILY - The Mane Event

December 2015 INSPIRED BY LYNNE - The Yeg Blogger Wish List

December 2015 KASTLES - Pura Botanicals

December 2015 KASTES - Something For Yourself

December 2015 ROASTED - My Favourite Things: Caroline Gault

December 2015 EXPLORE EDMONTON - Uniquely Edmonton Stocking Stuffers

November 2015 HOLLY BAKER [IN THE FUN LANE] - Shop Local 2.0

November 2015 POPPY BARLEY MAGAZINE - Bespoke Perfume & How Scent Triggers Memories

November 2015 THE LOVELY ORDINARY - Holiday Gift Guide 2015

November 2015 NOORISH - Protect Your Skin From Harsh Winters

November 2015 YOGALIFE STUDIOS - Community Spotlight: Pura Botanicals

October 2015 CTV - Edmonton's Natural Perfumery

October 2015 DINNER TELEVISION - Live At It's Time To Bloom 5

October 2015 DALLAS CUROW - Exploring Edmonton: Pura Botanicals

October 2015 ADVENTURES IN FASHION - Random Beauty Favourites

October 2015 BELLA MAAS BOUTIQUE - Pura Heaven

October 2015 MARIE A LA MODE - Pura Botanicals Soiree

October 2015 DOTE MAGAZINE - Holiday Gift Guide


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