Pura Baby

Pura Baby brings you straight to this whimsical world that every child in all of us is longing for. It’s the connection to nature that makes us feel radiant and in-tune with ourselves.

Inspired by my own three children, and the awareness that our babies’ skin and bodies are so delicate and vulnerable to harmful chemicals leached in self-care products. I remember lying in bed 6-9 months pregnant, awake several times through out the night with horrible heartburn, while dreaming up these formulas I knew would change the self-care ritual for families. It became an absolute necessity and labor of love to create a line of eco-safe products that are 100% chemical-free, and consciously crafted with the utmost integrity and quality.

Our all-natural bath and body collection is the harmony between motherly love, chic modernity, magical details, and the most exquisite, skin-friendly ingredients that help to nurture and strengthen the whole human being. As a collective of mamas, we know how tender, perceptive and precious your little one is. We are dedicated to elevating their life-long wellness.

Pura Baby is handcrafted from a treasure trove of the finest organic, wild-harvested, paraben-free, phthalate-free, vegan, and cruelty-free ingredients like cucumber peel extract, white lotus floral water, helichrysum, honeysuckle and calendula. Our desire is to work for the planet, and its habitants to preserve the earth for our childrens’ future. We are proud to research, formulate, and make all our products in our own green beauty apothecary and production studio in Edmonton, Alberta, Canada.

Pura Baby inspires a sensorial experience for you and your child to feel soothed, nourished and endlessly loved. Let it be your ritual after a walk in the woods, a day at the beach, or a restorative night at home. Pure and irresistible concoctions we love so much, they are used in our own homes to ensure daily bliss. I cannot wait for you to experience this collection! Life is precious. In pure we trust.

Love Lane xo


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