Sustainability - Eco-Magic In Every Detail

 Eco-Magic in Every Detail


At PURA, we are committed to contributing to a sustainable future - for people and the planet. We acknowledge that becoming more sustainable is an ongoing process and not always a definitive destination. We invite you to come along with us on this journey as we strive to make the most sustainable choices possible along the way. From ingredients, to formulation, to packaging - In PURE We Trust.

 

PURA is: Certified Clean Beauty

Recyclable PackagingLeaping BunnyCrafted in CanadaCruelty FreeCert Clean
Pure Natural Luxury

PURA is: Pure, Natural Luxury

PURA promises to never, ever use synthetic or potentially harmful ingredients in our products - all of our ingredient suppliers are vetted to ensure we are providing you with the most pure, clean products we possibly can.

All of PURA's products are free from: BHA/Butylated Hydroxyanisole, Parabens, Triethanolamine, Ceteareth Glycol, PEG/Polyethylene Gylcol, Talc, Triclosan, Propylene Glycol, Artificial Colours, Mineral Oils, EDTA, Sodium Laureth Sulphate/Sodium Lauryl Sulphate, Oxybenzone, Quaternium and Artificial Fragrance 
Sustainability for the Future

PURA is: Sustainability For The Future

Packaging: 

  • Most of PURA's products are contained in high quality, recyclable glass in either dark, opaque or frosted bottles and jars to preserve the quality and integrity of our supernatural formulas.
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  • A select few PURA products can be found in high quality, recyclable, PET plastic bottles.
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  • PURA has developed refill packets for some of our more popular items, for minimal waste.
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  • PURA uses as little paper as possible in our packaging - for example, we do not use inserts as all information regarding ingredients, etc. is available on our website.
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  • PURA is working on converting our paper labels to direct print on many of our bottles.
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  • PURA is a member of PACT Collective.
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  • PURA uses recyclable paper crush and potato starch packing peanuts.
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  • PURA encourages up-cycling of our glass packaging - please see our blog post for more information.
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      Partnerships: 

    • PURA's ingredient suppliers must have SDS (Safety Data Sheets) and Certificates of Analysis (how safely an ingredient is processed). 
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        PURA sources ingredients from as many local suppliers possible, such as: The Colombian Coffee (Edmonton), Wolf’s Honey (Northern Alberta) & Strathcona Spirits (Edmonton).

          Low-Waste In-house Manufacturing:

        • PURA products are made in small batches to ensure quality and freshness.
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        • PURA has a diligent batch code and traceability program. 
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        • PURA's production team is conscious and passionate about minimizing waste.
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            PURA is: A Pact Collective Member

            Pact Logo

            Pact collects hard-to-recycle packaging and finds the best and highest use for the material.

            Hard-to-recycle packaging includes plastic packages smaller than a yogurt cup, squeezable plastic tubes, pumps, caps, colored glass, and other common beauty formats that are highly unlikely to be recycled in curbside programs (yes, even “single stream” bins). Municipal recovery facilities can’t process them, end-markets don’t want them, and the resin and packaging makers usually take ZERO responsibility for their products’ end-of-life.

            So here we are.

            Pact aims to find the highest and best use for the empty beauty packages we collect. We prioritize getting materials back into consumer packaging or durable goods over downcycling or chemical recycling. The least favorable option for packaging end-of-life is incineration, or “waste-to-energy.” We only do this when there is no other use for the package.
            (Hey—don’t shoot the messenger! Join us to change this reality.)

            Pact - Empty & Clean
            Finish up your beauty products (dump any unused product into the garbage). Rinse or wipe clean the package. Ensure it is truly empty, as packages with product left inside go to the incinerator, not on to be recycled!
            Pact - Dispose Properly

            Check out the Pact’s Collection Guidelines to learn where this specific package belongs--in the Pact bin, in home recycling, or in the trash. Find a Pact Bin near you (we have one at PURA's Edmonton flagship store!) and toss in the Pact-approved clean empties

             

            PURA x Pact recycle program

            Drop off 3 (or more) items at PURA's flagship store for a maximum 500 PURA points per drop-off!

            Please only bring in the hard to recycle items such as: 
            - Plastic bottles + jars (when SMALLER than a yogurt cup/fist)
            - Cap/Closures
            - Pumps/dispensers
            - Droppers and applicators 

            Please refer to your local recycle guidelines to learn what is or is not recyclable in your area before dropping off at PURA (for example: coloured glass is recyclable in Edmonton recycling facilities, however is not recyclable in Spruce Grove).

            Items that cannot be dropped off for the Pact program because they are recyclable at local facilities:
            - PET plastic bottles
            - clear & frosted glass