Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner

$144.00 

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Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner

Hyaluronic Ruby Serum

Collagen Boosting & Firming Serum - Ruby, Vitamin C & Hyaluronic Acid

1.05 fl. oz. /  31 mL

The Hyaluronic Ruby Serum performs as a mild exfoliant, helping to improve collagen synthesis with hyaluronic acid (HA). Vitamin C, HA, and natural fruit acids, have a plumping effect on fine lines and wrinkles, while forming a barrier effect to prevent the skin from losing water content, resulting in a toned, youthful, and radiant complexion. Rich in Vitamins B3, E, amino acids, and lycopene, this plant-powered serum will help to repair discoloration, acne scarring, and free-radical damage, while supremely preserving the skin. Ruby gemstones represent power, nobility and vitality. Energetic rays of this submerged ‘king of gemstones’ aid in improving circulation and strengthening the facial tissue. This thirst-quenching facial serum is a 100% all-natural, multifunctional blend of powerful botanical extracts, like cell-repairing bilberry and soothing cucumber, which help boost the skin’s elasticity, while reducing dullness. Luxurious and clarifying bergamot oil helps to balance the skin’s PH, unclog pores and reduce acne breakouts. Rosewood and sandalwood have skin regenerating properties, which aid in preventing premature aging.

The PURA Ritual

Use this serum as a preservation treatment with your evening ritual, layering it underneath our signature facial oils, overnight masks and night cream. Gently massage 3-5 drops into your face and neck for best results. You may experience a tingling sensation upon application, especially after the first few uses- this is normal. May be applied during the day, but only with an SPF applied over top.

*Our ruby gemstones have been ethically and sustainably sourced, and once you have finished using your serum you may use your ruby gemstone in jewelry setting. 

Ingredients

Deionized aqua (water), Aloe barbadensis (aloe vera) leaf juice, Leuconostoc/Lactobacillus ferment (radish root), Ethyl ascorbic acid (Vitamin C), Niacinamide, Vaccinium myrtillus (bilberry) extract, Sodium hyaluronate (hyaluronic acid), Glycerin, Saccharum officinarum (sugar cane) extract, Cucumis sativus (cucumber) extract, Hydroxyethylcellulose (plant derived amino acid), Citrus aurantium dulcis (orange) fruit extract, Citrus aurantium bergamia (bergamot) fruit oil, Aniba rosaeodora (rosewood) wood oil, Santalum album (sandalwood) oil, Citrus medica limonum (lemon) extract, Acer saccharinum (sugar maple) extract, Simmondsia chinensis (jojoba) seed oil/Lithospermum erythrorhizon (gromwell) root extract, Rosa damascene (rose absolute) flower oil and Ruby gemstone

Please note: This serum may change colour from a soft to bright pink to a softer peach hue due to photosensitivity of the Gromwell Root extract. This is a naturally occurring change, and doesn't affect the integrity of the product. 

Handcrafted in Canada

The color, texture and scent of the formula may vary slightly due to its natural ingredients.

For External Use Only

Inspiration

Why we made this potion... 

"The inspiration behind this potion came from my fascination with the benefits of hyaluronic acid, and it's powerful ability to retain moisture in the skin. When the skin is no longer expending energy to stay hydrated, it concentrates more on cell regeneration resulting in a plumper, more radiant complexion. As a child, my favorite movie was the Wizard of Oz. Dorothy's ruby red slippers were complete magic to me, and I've always felt a connection to rubies.The ruby stone is also my July birthstone. When we decided to innovate this serum, we wanted it to carry the magic and benefits of the ruby stone, and originally called it 'The Ruby Time Machine',  but due to copyright issues, we decided to put the star ingredient in its title instead. We also wanted to innovate a serum that felt equally sensual, otherworldly, and sensorial, yet extremely high performance with the most supernatural, hard-working and all-natural ingredients."  -Lane Edwards 
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner
Hyaluronic Ruby Serum - Made in Alberta Beauty Award Winner

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